Jesse Werner has always had very sensitive skin, making ingrown hairs; razor burns and cuts a part of his daily shaving routine. After trying countless products and razors, including prescription creams, Jesse finally found the solution to his rough shave problem -- a European cream without the harsh drying chemically foam. One day, Jesse’s wife, finding herself stuck without shaving cream, asked to borrow his. Undaunted by the leathery chair smell, she swirled it on and set to shaving and experienced, in her opinion, the best shave of her life. Her only comment was “Wish I had something that worked so well, without leaving me smelling like an old English guy.”
Always the attentive husband, Jesse remembered hearing his wife say that she wished there was a shaving cream and brush like his for women. And, so, Jesse set out to make his wife’s wish come true. He teamed with a top chemist laboratory, a brilliant product chemist, and a prestige manufacturer of women’s body care and cosmetic products. Countless test shaves later, his wife’s wish became Whish.
But that was just the beginning of the story. Just as Jesse was diving into this delicious-smelling new world of products, there came another little request. Since they had done such a marvelous job with the shaving, Jesse’s wife asked if perhaps, maybe, they might tackle a whole line of bath products. Something that would leave her entire body as soft as her legs.
Hmmm. Undaunted Jesse started researching and found that (much to his horror) most bathing products use sulfates as their cleansing bubbling ingredient. Okay if you’re a car or a load of laundry, but extremely harsh on people. So he looked into organic and natural ingredients like organic shea and raspberry butter, aloe and marigold, organic seaweed and rice bran oil and discovered that not only were they extremely effective, they smelled delicious, were gentle and naturally moisturizing. And so by golly, all of these amazing ingredients became a luscious line of scrubs and washes and butters to complete the tip to toe bathing experience Jesse started. Just another whish, happily granted.