Once upon a time...

There once was a very nice young man named Jesse who had the great misfortune of having extremely sensitive skin. In the quest to cure ingrown hair, razor burn and cuts, Jesse became something of a shaving fanatic.

He tried drugstore stuff. He tried prescription creams. He tried swanky department store fluff too. Alas, nothing seemed to work. One day he came across some boutiquey, European, cream-in-a-jar-use-with-a-shaving-brush fanciness. Aha! This seemed to do the trick! Not too much later, he met a nice girl who admired his close shave and smooth skin, got married, and lived happily ever after.

Until one day his wife ran out of shaving cream and asked to borrow his. Undaunted by the leathery chair smell, she swirled it on, shaved her legs, and proclaimed the experience incredible. “Wish I had something that worked so well, without leaving me smelling like an old English guy.”

Wanting nothing more than to please his bride, Jesse approached his engineering, product-developing wizard of a brother, Sam. Could they revolutionize women’s shaving? Could they help turn an every day shower drudgery into a lusciously yummy experience?

Sam said yes, and immediately went to his lab, spending the next year and a half whipping up lotions and potions, testing smells and ingredients and brushes until at last, one wife’s wish became Whish.

This is where people usually say “The End”, but really, it’s more of “The Beginning”.